White Paper: Creating new profitable business while fitting into the Microsoft Strategy

The rise of Office 365 has considerably transformed the Microsoft Partner Network over the last five years. Many of the ISVs, SIs, and VARs attached to the Office suites have been forced to develop alternative strategies to meet new Microsoft partner requirements and remain profitable.

At the same time, cloud services — SaaS, IaaS, and PaaS — have rapidly gained tremendous market share in the IT world, impacting the resources and skills of the IT departments of many large organizations while opening the door to a world of new service offerings.

This white paper covers the following:

  • Challenges for Microsoft Partners with the Rise of Office 365
  • The Microsoft Strategy — Cloud first, Mobile first: why is the reseller margin so low?
  • How to fit into the Microsoft Strategy
  • From strategy to tactics: Identifying room for new profitable businesses by bridging gaps


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