GSX Blog

IBM: One of the 10 Most Valuable Brands in the World!

Posted by Jean-Francois Piot on Tue, Oct 29, 2013

Last week I had the chance to join the team of Alistair Rennie, General Manager at IBM Collaboration Solutions, at the 6th annual IBM Leadership Alliance Conference in Boston.

Screen Shot 2013 10 29 at 2.32.38 PM

IBM’s Leadership Alliance Conference is an invitation only gathering of around 200 people where ICS explains their developments, programs and roadmap. This serves as a midpoint check to allow IBM to provide statuses on their developments and get feedback from the community.
Since attendance is limited, there is a lot of time during the event to converse with other attendees. The conversations are relaxed and of quality, worlds apart from the hectic and intense Connect event (where attendees lose a couple of kilograms and meetings have to be set up months in advance).
The IBM of the 80's and 90's has changed to adapt to modern days. The brand remains one of the most valuable in the world and their mix of offerings has radically changed.

top 10 brands globally

GSX is, of course, millions of times smaller than IBM and has a more focused product set. We have had to adapt over time, along with many of IBM’s ISVs who are still here today.

It was a great honor to be invited again to this very selective event, as it gathers IBM's closest community.

IBM is definitely a leader in most of the technology domains, even if it faces challenges in shifting towards business solutions and business buyers. Regardless, the team always knows how to reinvent and adjust their business model to deal with market changes. Holding a brand value of about $113 billion, Big Blue has focused its strategy more on software and services such as analytics, social, mobile and Cloud computing.

As we are under NDA, we cannot report on what was discussed. IBM will naturally reveal their work at Connect and so will we, much more modestly.

Let's keep in touch folks...See you at Connect 2014 in January!

Tags: IBM, IBM Connect, Monitoring, Lola, analytics, Leadership Alliance, Big Blue