MSA Innovates Trade funding ranks as the second highest cost for many manufacturers, second only to cost of goods sold. MSA's Data@Factory™ was instituted in 1994 to manage weekly wholesaler-to-retail-shipment data to help companies identify high-opportunity stores, fill distribution voids and derive more performance for every trade dollar spent. We assess compliance for over $1 billion dollars in annual manufacturer trade payments. In so doing, MSA has acquired more experience with unique-store-level data than any other data company in the world. Today, the Data@Factory™ receives shipment data from approximately 5,000 Distributors for 125,000+ items and 50,000+ new or changed store records every week. We execute over 200 error checks on newly received data and deliver over 300 databases ranging in size to 3 terabytes. And our clients execute knowledge-based store-level tactics for breakthrough ROI.