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Stewardship is a value-added software package that can be purchased stand-alone or fully integrated with Gabriel, allowing you to use the latest rating information to forecast and monitor deal/contract performance. Stewardship allows a cable network to accurately steward its deals/contracts in order to make mid-course corrections and deliver the guaranteed number of impressions during the flight. MSA's Stewardship application provides the tools to forecast over and under-delivery for specific deals/contracts or an entire network. It will recommend the number and placement of ADUs for each deal. With this information you can add ADUs during the flight of a deal instead of weeks or months afterwards. In the case of over-delivery, Stewardship enables a network to remove recap units making them available for resale to other clients. Stewardship acts as an integrated module in MSA's Gabriel traffic and billing system. It can also be run as a standalone application integrated with other sales, traffic, and billing systems. Stewardship offers a variety of useful methods to forecast audience delivery, including the flexibility to adjust existing audience estimates. Besides using the historic audience data from MSA, the sole provider of cable industry post buy data, Stewardship includes the option of accepting daily Nielsen data for more timely tracking and forecasting. |
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