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Every month MSA receives, in some electronic form, reconciled invoice information from each network. Key fields from this data necessary for the posting process are the deal identifier or contract number and date, advertiser, agency, brand, account executive, and the cost, date, time, and duration of each spot. The networks also supply MSA with guaranteed demographics and CPMs for each deal or contract. Upon receipt of this data, MSA passes it through several data integrity checks. Throughout the month MSA receives Nielsen's Daily People Meter demographic data, containing household and demographic audiences for every program and quarter hour of each broadcast day. When all of the pieces of the puzzle come together, MSA matches the date and time of each spot to the appropriate quarter hour or program in which it aired and the Post is produced. Many networks also receive reports that summarize information to the account executive or advertiser level. Turnaround time? Two days after MSA receives all of the data and the network has resolved any discrepancies, the detail reports are sent directly to each network via overnight delivery.