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Services for Local Cable Marketers - Acquire, Retain, Up-sell, and Cross-sell Local cable marketers face intense competition in their efforts to acquire customers, retain customers, up-sell, and cross-sell. MSA can help. MSA offers a unique combination of data analysis, data management, and domain expertise to help cable marketers make the best strategic decisions. We have a track record of making our customers more successful since 1963. MSA offers the following: Data Analysis and Modeling Services Customized analysis and data models Subscriber behavior Acquisition Retention Pricing Promotion evaluation Online survey technology and services Data Management and Reporting Services Data collection, processing, and staging Integrating diverse data sources Management reporting applications List management Data appending MSA helps its clients answer the following: Who are your subscribers and prospects? What do they value? What motivates their behavior? What message should you pitch? Did you change their behavior? For a more detailed description of MSA services please read the brochure: Download Local Cable Television - Marketing Services (PDF)