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MSA has provided consulting, data analytics, and data warehousing services since the 1960s. We help some of the industry's largest media enterprises access, process, and present complex data. Our partners are able to discover trends, analyze performance, create forecasts, and generally make better-informed business decisions. In addition to its media domain expertise, MSA brings a breadth of technology skills and well-refined data methodologies that focus on defining the business problem, understanding the underlying data and mining breakthrough intelligence. Our flagship data-management work has been among large cable operators, who seek insight information on revenue, inventory, audience measurement, audience demographics and subscriber loyalty, among other key performance indicators. In order to better compete with alternate media outlets, cable operators need to accurately measure and communicate audience delivery data to their clients. MSA helps cable operators understand the networks they carry across a range of service levels, the insertability of networks, and a host of information on the subscribers who view the commercial messages. Like many enterprises, cable operators often lack an effective solution to collect, process, and report the data that can deliver such intelligence. The first challenge is to collect and process data from across the entire company, including traffic-and-billing, customer-billing, sales-proposal or other internally developed systems. Depending on the kind of reporting required, it might also be necessary to synchronize data from third-party data sources. Complicating the challenge is the fact that some organizations have very different business practices from one local operation to the next, making it difficult to produce a single enterprise-wide picture for management. There may also be different ways of coding the same types of data across local operations, including revenue, advertiser codes, agency codes, sales zones, national vs. local sales, subscriber service levels. The third major challenge operators face when trying to capture an enterprise-wide view of their business is the logistics of working with the relevant managers and technical personnel in every operation to obtain the required data and business-rule information. MSA's Solution MSA has the experience and skills to help cable operators understand their corporate-wide performance to make more effective business decisions. MSA specializes in integrating diverse data sources, with time-proven protocols for scrubbing the data, aligning it accurately and maintaining its privacy. Our expertise in database design and technology make it possible for your personnel to spend less time on technology and data issues - and focus more on the business problem and user needs. These competencies are distinctly enhanced by our longstanding experience in the media industry itself. This domain experience combines with data-management and technology skill sets to delivery long-term value to our clients. |
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