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MSA offers a unique combination of media industry expertise with a
forty-year history in data analytics. We help media enterprises make
better business decisions, including those that address critical
operational, sales and strategic challenges. Recent custom research
has helped clients get a competitive edge in the areas of Revenue
Maximization
and Inventory Optimization
- The optimum balance between promotional and cash inventory
- How to maximize the use of promotional inventory
- The optimum allocation of inventory between local cable
and interconnect
MSA has been a pioneer in information sciences since 1963 and
provides analytic services to many of America's fortune 500 companies.
Our work in the media industry was born out of this analytic focus,
when, in the late 1960s, MSA began showing companies how to improve
the efficiency of their advertising spending. In the 1980s MSA began
helping the national cable networks establish themselves as a viable
media outlet vis-à-vis Post Buy reports. These reports demonstrated
cable's audience delivery to the advertising agencies. Today, MSA is
the leading provider of enterprise software solutions to the national
cable industry and a growing player in the local cable and broadcast
television industries.
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A Marketer's Challenge
Today’s subscriber can choose from a growing list of video,
data, and phone providers. While a subscriber may welcome
this choice, life has become more challenging for the local
cable marketing executive who must understand their customer
and their potential customers better than ever. They need the
data and analysis to answer the following central questions:
- Who are my better (loyal, profitable) customers?
- How can I acquire more customers?
- How can I retain my customers?
MSA helps local cable marketing executives answer these
questions, and more, through a unique combination of data
management expertise, analytic expertise, domain knowledge,
and proprietary technology.
Whitepaper: Local Cable Television - Marketing Services (PDF)
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