Press Releases   MSA in the News (Reprints)

MTV Networks Chooses MSA and MSA Focus to Automate Sales, Traffic & Billing A Global Supplier for a Global Broadcast Organization Booth C11206, Las Vegas, NAB2004: MTV Networks (MTVN) is engaging Management Science Associates, Inc. (MSA) and its international arm MSA Focus to implement their industry-leading sales, traffic & billing systems. After an extensive evaluation, MTVN selected MSA's Gabriel for all of its US cable networks and MSA Focus' Perspective for MTVN Latin America. MTVN's technology and business partnership with MSA and MSA Focus supports its global drive to improve operational effectiveness, enhance revenue and provide premium service. Included with its premium sales, traffic & billing functionality, Gabriel and Perspective provide complete automated management of media, promotions, strategic planning, presentation schedules, audit trails and rights management. Gabriel for Cable Gabriel meets the specific needs of cable television networks, and includes research, programming, inventory management, stewardship, and EDI. MTVN plans to have all of its ad-supported domestic networks running Gabriel by the end of 2004. The system is based in its Manhattan headquarters, supporting over 150 users and three regional offices. MTVN's executive vice president of ad sales operations Sandy Toscano said: "Gabriel's scheduler not only provides MTVN with better-balanced schedules for our clients, but also a measurable increase in the efficient use of our inventory. MSA works very closely with us to define requirements, develop functionality, and implement software that will significantly improve the way we do business and benefit the whole broadcast industry." "MTVN is part of one of the largest media companies in the world and this represents a significant milestone for MSA. The flexibility of Gabriel allows it to support the varying needs of Viacom's multitude of cable networks," said MSA's president of media, Dale Anderson. "We look forward to leveraging MSA's application architecture and deep business acumen in media to support MTVN's continued growth." Perspective for International Perspective is an international sales, traffic, and billing system implemented worldwide. Its ability to handle multiple languages and currencies makes it ideal for international implementations. "MSA Focus' ability to adapt to our organization's business needs internationally is impressive," said vice president of ad sales applications development for MTVN, Lenore Vassil. "The robust feature set of Perspective and the professionalism of MSA personnel allowed MTVN Latin America to launch VH1 Latin America under an aggressive timeframe without issue. We are looking forward to implementing Perspective for our remaining Latin American networks in 2004." "With MSA in the USA, MSA Focus is ideally positioned as the truly global broadcast management systems provider that still meets the local demands of its customers," adds MSA Focus' MD, Mark Evans. "MTVN is a significant customer for us and demonstrates our dedication to providing quality, tailored service with comprehensive service facilities needed by increasingly sophisticated multinational organizations."