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  MSA's Vending Team Welcomes It's Newest Member

PITTSBURGH, PA - March 30, 2004 - Management Science Associates, Inc. (MSA) a leading developer and supplier of data solutions to manufacturers and distributors across all CPG trade channels is pleased to announce the newest member to its growing Vending Team. Jeff Daugherty, Senior Business Analyst, will bring to the team 9-years professional experience in Audit and Quality Control and 5-years experience with MSA in managing vend and retail trade programs, payment systems, and clients. He will harness this experience within MSA's Vending Team to bring to market innovative, unparalleled solutions to the Vend Channel and provide support to the fast-growing client base.

"I enjoy working closely with clients and assuring that they are getting the most value from MSA's products and services." says Jeff, "Managing the complex data-process flow and working to ensure the integrity and timeliness of the resulting information are challenges that are continuously overcome." With weekly distributor data reported on nearly 600,000 retail outlets, attention to detail is critical, and Jeff's focus on store/operator- and item-level data helps to ensure that clients receive the best information from which to make strategic decisions.

About MSA's Vending Services
MSA's ProVenTM system provides the vending industry with the first ever projected vending. MSA collaborated with manufacturers and vend operators to provide two years of sales history on confectionery and snack brands sold through the vending channel. VendScape®, a collaboration between MSA and Validata, offers a machine-level sales data reporting system for the vending industry. Combined, these services provide product suppliers with the breath and depth of information necessary to make fact-based strategic and tactical decisions in the Vend Channel.

About MSA
Founded in 1963, Management Science Associates, Inc. (MSA) is a leader in the development of analytical software and information-based systems. MSA's core business competencies are the analysis of consumer buying behavior, business analysis, knowledgeware products, media, and information management solutions. With more than 950 employees, MSA provides marketing solutions for 300 clients, including some of the largest U.S. and foreign corporations and institutions. Headquartered in Pittsburgh, MSA has offices in New York; Chicago; Atlanta; High Point, NC; United Kingdom; and Malaysia.

ProVen is a trademark of Management Science Associates, Inc. VendScape® is a registered trademark of the Validata Computer and Research Corp and product of Management Science Associates, Inc.
 

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