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An Analysis of the Dynamics of Consumer Behavior
and its Implications for Marketing Management TABLE OF CONTENTS Introduction Chapter I - STATEMENT OF THE PROBLEM AND A FRAMEWORK OF ANALYSIS Chapter II - AN EMPIRICAL ANALYSIS OF CONSUMER BEHAVIOR Pages 33 - 55 Pages 56 - 77 Chapter III - A MODEL OF CONSUMER BEHAVIOR AND ITS ROLE IN A MERCHANDISING ORIENTED THEORY OF THE FIRM Pages 79 - 96 Pages 97 - 113 Chapter IV - SUGGESTIONS FOR FUTURE RESEARCH References EXHIBITS APPENDICES |
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