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The CPG industry cannot reliably measure or project consumer sales data for an entire category because of long-standing - and increasing - gaps in coverage. However, when manufacturers house in a single warehouse data representing shipments to distributors, retailers and direct-store-delivery, each contributor can:
- understand category trends across the competitive landscape, including in non-traditional channels
- benefit from total-category forecasting and accurate volume estimations - even without receiving data from every manufacturer in the market, and
- avoid the vulnerabilities associated with syndicated, retailer and panel data
MSA has a 40-year track record in the data management and analysis of demand-chain and shipment data, and has managed a secure, pooled-shipments service in the tobacco industry for almost as long. The integrated data is not syndicated data available to the general public or industry; the powerful intelligence generated by the services, commonly known as CRA, is available only to contributing participants:
- Supply Chain/Inventory Management
- Sales Forecasting
- Trending
- Sales Force Compensation
- Reorder Status
- New Product Introductions
- Precise projections
Interested in pioneering industry shipments in your category? We may already be underway! Call 412.362.2000 ext.1834 to get on board.
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