![]() |
![]() |
![]() |
![]() |
|
Syndicated point-of-sale data gives packaged-goods professionals a critical performance measurement in traditional retail channels. Transaction-level information allows manufacturers to calibrate sales, share, distribution, pricing and promotions with a high degree of accuracy in the grocery, drugstore and mass merchandising sectors. When combined with other channel data, and tied in to supply-chain information, syndicated data can become a powerful part of managing enterprise operations. Management Science Associates was the first company to process POS data, in 1979, and today processes many variations of POS and syndicated data for clients. We are the second largest processor of syndicated data from Information Resources, Inc. (IRI) and A.C. Nielsen syndicated data (surpassed only by IRI and Nielsen themselves.) Typically, we are integrating these data with other information for a client's business intelligence needs; custom integrations, rather than subscription services, make up the majority of MSA data-management deliverables. ProVen, vending's first and only nationally projected data service, generates a complete picture of the total machine market. ProVen's dataset is now being bundled with IRI's InfoScan® Food, Drug, Mass and Convenience Store data to expand manufacturers' view of their products' coverage in the marketplace. Still, manufacturers wrestle with the significant gaps in reliable coverage that persist in the current retail environment, where consumer choices proliferate. MSA clients have solved these limitations with our flagship Reseller Information Systems (RIS), which transform distributor shipments into census-level retail data by category and item. Where existing syndicated services project the convenience channel based on a sample of 1,200 stores, for example, RIS delivers product-sales intelligence on more than 100,000 C-stores for some clients. RIS data can be mined for powerful competitive advantage - while also letting you track how well your demand-chain partners are complying with and responding to trade programs and product promotions. MSA manages over $1 billion in trade-program funds for more than 18 market-leading consumer-packaged-goods manufacturers. |
|
||||||||||