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 Management Science Associates' Data@Factory receives, cleans, aligns and integrates large volumes of sales and marketing data from many sources, including distributors, retailers, syndicated data suppliers, vend operators and manufacturers. Fine-tuned over the past 12 years, the Factory's proprietary processes ensure what's needed for reliable business intelligence: a clean, comprehensive data set that is organized according to the client's own definitions, hierarchies and needs. Because we work with data at the "lowest" level - individual items/SKUs, as sold by specific stores, vend operators or machines - our clients receive highly accurate alignments, ultimate flexibility in how they can aggregate and view the data, and unprecedented power to analyze the market. This concentration on detail stays focused despite the massiveness of the data we receive. Every week, we collect some 7,000 distributor- warehouse files, reporting shipments to over one million unique outlets. Our record counts can exceed 100,000,000, and client warehouses range to six terabytes. The data quality on which our clients rely is the result of proven systems - from the Distributor Support Center, where we support data providers, through our cleansing and matching algorithms, to our database builds and feeds. These systems are continuously improved to keep you competitive as technologies and market needs evolve. Solution: RIS MSA's Reseller Information Systems (RIS) are focused on filling the significant gaps in coverage left by traditional and syndicated data sources. RIS transforms distributor shipments into census-level store data by category and item, granting insight to every type of consumer outlet, from convenience stores, to mass merchants, vend operators, newsstands, specialty stores and eRetailers. The data also lets clients track how well their demand-chain partners are complying with and responding to trade programs and product promotions - and then help them leverage that data for competitive advantage. MSA manages over $1 billion in trade-program funds for more than 18 market-leading consumer-packaged-goods manufacturers across industries. This growing MSA client segment uses the Factory and its Support Center to:
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