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Data@Factory
Our Data@Factory™ receives, cleans, aligns, and integrates large volumes
of sales and marketing data from a variety of sources, including
distributors, retailers, syndicated data suppliers (we are the second
largest processors of IRI and Nielsen data), and manufacturers. Within
the alcohol beverage industry, we currently manage relationships with
700 distributors, submitting data for some 500,000 retail sites. Data
on individual items/SKU's, as sold by specific stores is distributed
daily, weekly, or monthly based on client needs.
We also have a Distributor Support Center™ (DSC), which acts as a hub
between MSA's clients and the distributors. The DSC is able to answer
any questions or solve any problems that are encountered within the
data collection and submissions process. The DSC also manages trade
contracts and calculates complex trade payments based on both
performance and activity.
Business Gateway
The Business Gateway™ is a business portal that integrates large volumes
of data from multiple data sources to provide a unified sales and
marketing analytical solution to clients. Its foundation includes the
use of Oracle, an industry leading database format that allows for
high quality, fast performance, and enormous utility for presentation,
analysis, and reporting.
The Business Gateway:
- Provides a mechanism to enforce business rules, and switch the focus from databases to business issues
- Provides a single entry point to change the way users access the data
- Provides appropriate data access for different users depending on their permission level and user profile
- Reduces the need for training and minimizes the amount of necessary background knowledge with its intuitive user interface
Advanced Analytics
MSA offers clients innovative data analysis services including:
- Marketing Mix Analysis - Evaluates return on investment for each type of promotional media
- Baseline Sales Generation - Calculates the non-promoted sales level, which is used to assess the effectiveness of each individual promotion
- Price Elasticity Modeling - Calculates sensitivity of sales volume to changes in price for your products and competitive products
- Demographic Forecasting - Analyzes consumption trends for different demographic categories based on age, race, gender, etc.
- Consumer Preference Analytics - Measures which product characteristics or attributes drive the consumer purchasing decisions
- Other Consumer Analytics - Includes brand switching, source of volume studies, as well as other advanced panel analytics
- Sales Forecasting - MSA has extensive experience forecasting volume and share at each stage of the value chain. Sales forecasts can be calculated from the manufacturer down to the retailer as well as from the total US level down to the individual store outlet level
- Segmentation Studies - Divides large samples of stores or consumers into homogeneous groups based on market place metrics, which enables clients to execute marketing strategies against distinct groups
MSA also sells software to help clients with internal data analysis:
- Promotion Optimization - Software that enables users to more effectively allocate funds against different promotional vehicles based on advertising budget
- Forecasting - Web based front end applications that allow end users to generate what-if scenarios by changing various promotional inputs
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