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New Product Forecasting Market Impact, MSA's forecasting service for new products, can provide a forecast for up to 3 years of month-by-month sales along with sales diagnostic measures such as trial, repeat, and deal sales. The Market Impact service can: Evaluate new product concepts Predict sales Evaluate and fine tune marketing plans Assist in production planning Monitor test market and rollout results against a benchmark Sales and Shipment Forecasting MSA's sales and shipment forecasting determines the impact of each marketing factor on sales, forecasts all key marketing factors, and creates a causal forecast of sales and shipments based upon marketing factor forecasts. MSA can also provide software that allows user to play "what-if" scenarios and adjust the forecast to reflect changes in the business environment. Long-Term Forecasting In addition to new product forecasts and on-going operational forecasts, a company needs to consider the impact of broader demographic and economic trends on its business. Beyond marketing plans, long-term sales are driven by factors such as population growth rates, category incidence trends, brand loyalty and switching, product consumption trends, and economic trends. MSA provides a comprehensive "base" forecast and software that allows users to conduct "what-if" scenarios to simulate the impact of different economic and demographic assumptions.