Data Management   Advanced Analytics   IT Systems and Services   Enterprise Resource Planning   Products and Services   eBusiness Solutions   Complaint/Feedback Mgmnt   eShiftBidding   Machine Shop Estimating   Promo Fund Management   Resource Finder   Sales Tracking   Sourcing   IFS Solutions   Intelligent Call Center

MSA's promotion fund management tool imposes order on the volatile and potentially costly promotion funds management process. Management of promotion spending is challenging, complex and requires a fine balance between inhibiting growth and enabling fiscal abuse. Our solution allows effective management of the process from budget allocation through promotion execution to post promotion evaluation. CPG manufacturers now have the ability to plan and execute promotions secure in the knowledge that safeguards are in place, stakeholders are accountable and Return on promotion budgets is maximized. Sales and marketing managers have the ability to set promotion strategy, review results as they occur and guide and revise promotion execution as the year progresses all with a tool that's fully integrated with the ERP system. eCentive has been designed to support decisions throughout the trade promotion process. The application has the flexibility and agility to reflect virtually every go-to-market strategy. Effective systems integration ensures that fund balances are maintained, payments made and deductions resolved all within the company's financial infrastructure.