“When we work together, we do more.” That was the slogan of day 3 at the Worldwide Partner Conference here in Washington, D.C.
Phil Sorgen opened the talk by presenting four pillars he believes in when it comes to supporting Microsoft Partners:
- Develop world-class products: Microsoft spends $10 billion in Research & Development every year, as they want to make sure partnership opportunities are embedded in every product they bring to the market.
- Create markets: Microsoft’s primary focus is to help Partners lower costs related to Sales by generating more business. Therefore they invest in modern business campaigns, new Marketing leads and new seller dashboards.
- Enable business: Microsoft puts a strong effort in training their network of Partners, specifically around the Cloud and explain how they could grow their business 2.4 times faster by selling in the Cloud.
- Engagement: He explains how 3000 Microsoft employees work every day to engage Partners and make them become more successful.
It is always good to hear where Microsoft put their efforts in terms of Partner network to be able to measure the impact on our business.
But, that wasn’t the only gold nugget of advice I took from today. Three other keynotes discussed the same vision, including the new Microsoft CEO Satya Nadella, who presented Microsoft’s new strategy, spotlighting their newest release: Real-Time Skype Language Translator - Amazing!
- Tiffani Bova: Gartner Research’s Vice President was stunning and she focused on the importance of good communication climates with customers. She explained how buyers behavior has changed significantly over the years, and we now must adapt internal processes to communicate with them more effectively. She made an interesting analogy explaining the audience, the importance of the experience. Please find a screenshot of her slide to make things straightforward.
- Tony Prophet: With 12 people becoming victims of cyber-crimes every second, the corporate Vice President of Windows Marketing had quite a bit to say about the need of a reliable platform to end this sad fact. With the large number of mobile devices being used today, we need a platform with a right amount of security and complexity to get the job done correctly - and keep it that way. Not only did Prophet underline this importance of a security platform for mobile devices, he also emphasized the need to do so quickly.
- Satya Nadella: Last but not least, Microsoft’s CEO stepped up and thanked their Partners community for pushing the company to become the best. He covered a vast number of topics however everything was always associated to one idea: the importance of Partnership within the Microsoft community. Nadella stressed the idea of “courage in the face of opportunity”, a spinoff of a Nietzsche quote. This accentuates the fact that we need to boldly chase opportunities that become available; otherwise this may result in missing out on the creation of a lifetime. As I mentioned earlier, he surprised us with something we all love to see: the latest innovation for all Skype users: the Real Time Translation. It was a blast! The demo showed near real-time audio translation from English to German and vice versa, combining Skype voice and IM technologies with Microsoft Translator, and neural network-based speech recognition. What an impressing feature - take 3 minutes to view this video and see how cool it is!
Based on today’s talks, I’d say that the Worldwide Partner Conference appropriately lived up to its name.