Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Category Management   Out-of-Stocks   Market Basket   Point-of-Sale   Segmentation   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

MSA's Retail Analytics focuses on strategic planning at the store/retailer level. Analysis at this level more accurately captures store-level dynamics such as pricing and promotion. MSA has expertise in utilizing both retail take-away data such as syndicated data as well as distributor-to-retailer data, which often has the advantage of being census-level data. Our analytical capabilities span the spectrum of services related to this data source. Benefits include the following: Gain deeper insights into the dynamics of pricing Increase the response to promotions by segmenting stores into groups and then fine tuning promotional activity according to the needs of these specific groups Monitor product performance by store or store type Create sales forecasts for more accurate planning capabilities Utilize marketing mix models to understand each marketing element's contribution to sales and also to profit Category Management Out-of-Stocks Market Basket Point of Sale Market Segmentation