Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Category Management   Out-of-Stocks   Market Basket   Point-of-Sale   Segmentation   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Category management needs are fulfilled at MSA. From identifying your competitive product set to pricing algorithms, MSA has the experience to manage various Consumer Packaged Goods (CPG) categories whether in convenience stores, mass merchandisers, supermarkets and even vending machines. We've even partnered with organizations that can graphically create sales stories for your major accounts. These industry leaders have created software tools that optimized retail space based on sales measurements. Feel confident visiting your key customers with a customized story that supports new brand introductions and shelf configuration changes.