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MSA has significant experience in applying various research
methodologies across a wide spectrum of data to deliver value-added
pricing and promotion solutions. For example, MSA can assist management in
setting effective pricing strategies through the analysis of
price and/or price gap changes, trends in price sensitivity,
store switching due to price, and price threshold effects. MSA
identifies and incorporates non-linearities into the planning
process, customizes strategies according to market characteristics,
and assesses and accounts for the impact of competitive activity.
MSA also offers its expertise in evaluating the impact that other
promotional vehicles such as free products, BoGo's, couponing, and
direct mail have on driving incremental volume. MSA's Promotion
Efficiency Models identify which promotions yield the most volume
per dollar spent. In addition, the models also identify the payback
associated with each promotion, as well as which ones work in a
complementary fashion versus those that do not.
MSA services include:
- Category
Management allows a company to optimize its shelf
space, SKU assortment & distribution channels, giving it tools
to use when meeting with its accounts.
- In-Market Testing
is a versatile technique that often provides quick and clean
estimates of a marketing tactic's ROI.
- Marketing
Mix modeling is the driving force behind most
marketing strategies. A company that understands its optimal
marketing mix has a huge advantage over its competitors.
- Understanding
Price Elasticity is key to developing an optimal
pricing environment. No pricing decision should ever be made
without understanding the underlying dynamics fueling responses
to pricing changes.
- Promotion Response
models not only evaluate the results of a specific promotion,
but give the ability to compare across promotions and plan
future programs.
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