Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   Ad Integration Analysis   Marketing Mix Analysis   Consumer Panel Promotion Efficiency   KPI Analysis   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

The marketplace model framework and the ad integration database are used as the springboard for KPI analysis. KPI analysis aids in formulating strategy and tactics by identifying and tracking brand-specific business metrics that provide insight into current performance. The strength of all relationships defined for the brand is evaluated. Metrics that rise to the level of KPI are further qualified and tracked. The final output of KPI analysis is a KPI Business Monitoring tool. Control Charts monitor the KPI on a regular basis. Significant changes in KPI are easily brought to the user's attention through exception reports. KPI performance can be evaluated relative to advertising and marketing spending. The integrated database is in place for frequent reporting and monitoring of KPI.