Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   Ad Integration Analysis   Marketing Mix Analysis   Consumer Panel Promotion Efficiency   KPI Analysis   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Diverse data relevant to the business are fused at the most disaggregate level of detail possible. By itself, the integrated database has long-lasting analytic value (see KPI Analysis). The marketplace model provides the analytic framework for uncovering relationships between advertising/marketing metrics and sales drivers using statistical techniques such as factor analysis, spatial maps, regression analysis and structural equation modeling (SEM). Ad Integration has been successfully used to: Link advertising pre-testing scores to post execution awareness Identify the strength of relationships among - Brand awareness, advertising & demand Repeat purchase, product attributes & brand affinity