Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   Ad Integration Analysis   Marketing Mix Analysis   Consumer Panel Promotion Efficiency   KPI Analysis   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

With the use of panel data and MSA's proprietary panel algorithm, promotion efficiency analysis is taken one step further by linking ROI to consumer segments. Incremental volume associated with each deal purchase occasion for all types of dealing and consumer segments can be estimated. Segmentation can be performed by loyalty, purchase frequency, demographics, geography, trade class, etc.