Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Dedicated to advancing the understanding of consumers and markets. Long acknowledged as the premier business modeling group in the country, MSA provides innovative data analysis services in the areas of consumer segmentation and retention analysis, consumer behavioral analysis, price elasticity estimation, advertising and promotion mix modeling, category management, retail and consumer direct marketing and econometric forecasting. The information era requires the deployment of micro strategies - getting the right message or offer to the right customer at the right time - to obtain a sustainable competitive advantage. Our mission is to combine leading-edge analytics, sound business knowledge and state-of-the-art technology to give our clients that advantage.