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Predicts month-by-month sales (up to three years) of new products and
line extensions as well as diagnostic measures such as trial, repeat
and deal impact.
Inputs
- Purchase intent scores for the
new brand
- Seasonality
- Size of target market
- Category and brand purchase cycle
- Advertising and distribution
- Volume per purchase occasion
- Price-value and like/dislike ratings (optional)
- Promotion Plan (optional)
Applications
All stages of new product development – from concept test to
product rollout.
- Evaluate product concepts
- Predict new product and line extension sales
- Evaluate and fine-tune marketing plans
- Assist in planning production and shipment volume
- Monitor test market and rollout results (compare results with month-by-month MARKET IMPACT forecasts)
Advantages
- User Interaction – The user interacts directly with MARKET IMPACT and can evaluate different scenarios.
- Flexibility – MARKET IMPACT permits use of input data from alternate sources.
- Low Cost – Simulated test marketing experiments can be conducted at a fraction of the costs quoted by STM services.
- Ease of Use – Inputs are entered in minutes on a PC. Reports can
be printed as needed.
System Requirements
IBM PC or compatible.
Backed by MSA’s Customer Service
MSA provides clients with marketing research services and software,
and offers nationwide customer service and support.
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