Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

The availability of Internet consumer purchase data offers opportunities to evaluate the effectiveness of Internet-related marketing activities. The evaluation can be based on an analysis of the historical data or can result from targeted tests that have been specifically set up in advance. MSA can help you address questions such as: How does online marketing complement or contrast with other marketing channels? What combination of pricing and promotions are optimal for driving product or brand volume? What is the best way to launch a new product on the Web, and can those results be used to forecast brick and mortar product acceptance? How much incremental product volume can be driven by online promotions? Which consumers are the most likely to respond to (different) promotions? What characterizes the purchasing behavior of online shoppers? To what extent do online consumers comparison shop across offered products?