|
|
|
MSA's Consumer Data group provides a customer-centric focus to
strategic marketing planning. Our capabilities span the entire spectrum
of services related to this key data source, including consulting on
optimal data collection strategies, modeling of consumer behavior and
attitudes, and delivery of integrated datasets for access via web-enabled
applications and modeling. MSA has been at the forefront of panel data
analysis since its inception, beginning with seminal work in the 1960s
on learning theory, brand-mix shifting, and new brand launches. We were
the first to develop large-scale panels of retail store scanner data
and also the first to start modeling the causal pricing and promotion
data that these panels provided.
MSA's Consumer Analyses offerings include the following:
Brand Continuity Programs -
Analytics including forecasting, tracking, and decision support systems
to support customer loyalty programs such as product catalogs
Brand Loyalty - Analytics to provide
insight into consumer behavior and attitudes which drive brand choice
and brand loyalty
Direct Marketing - Maximize the
ROI of direct marketing campaigns by accurately targeting customers
Frequent Shopper - Analysis
of loyalty card data to provide valuable insights for both manufacturers
and retailers on consumer shopping behavior
Online Shopper - Evaluate the
effectiveness of Internet marketing activities by analyzing online
shopping behavior
Panel Analysis - Utilization of
panel data to provide insight into consumer behavior such as brand
switching, new product adoption, loyalty, and many others
Segmentation - Identify
groups of consumers with similar purchasing patterns or response to
marketing
Source of Volume - Identify
a brand's competitive set and determine the market structure that
defines purchase decisions
|
|
