Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

MSA's data management capabilities and experience with direct marketing allows our customers to collect the right information to accurately identify and target customers. Our expertise in consumer attitudinal/behavior information, data integration, and customer databases provides highly developed predictive modeling capabilities. The implementation of models developed with integrated data permits our clients to develop more highly targeted marketing programs and to evaluate the success of these solutions. MSA's ability to design, test, and evaluate offer structures provides our customers with the information to identify the highest ROI direct marketing campaigns. Response Models Identify the customers most likely to respond to an offer. Loyalty Models Identify loyal customers based on brand share of purchase. Vulnerability Models Identify customers most likely to switch to a competitive brand. Spending Models Target valuable prospects by scoring and ranking consumers based on their spending behavior. Price Sensitivity Models Identify customers most likely to switch brands due to price.