Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

While MSA has a variety of services and applications that will provide short-term estimates, longer-term forecasts can provide insights into additional issues such as brand health. Whereas short-term forecasts tend to be based on brand, company, and category-specific variables, long-term forecasts rely on broader industry and demographic trends. In addition to providing a better read on future sales and providing valuable information to guide production, manufacturing, and marketing, long-term forecasts can help clients: Understand buyer profiles years out Anticipate trends rather than to just react to them Develop contingency plans for factors which may influence sales Brand Share Forecast for Brand X Based on Demographic Trends Factors that can have an influence on long-term forecasts include the following: Population growth rates and demographic trends Industry incidence trends Current and projected brand shares Brand loyalty and switching behavior Brand user retention rates Long-term demographic forecasts also allow for: Tracking shares within age cohorts for increased accuracy and more detailed reporting Incorporating cross-usage of brands within a category Providing organic trends which are not captured by a sales-based forecast US Adult Population The shaded boxes illustrate the effect of aging within an adult age cohort.