Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Consulting & Analysis, Data Management and Decision Support Systems Programs to reward and recognize good customers have been a way of life for industries such as airlines, banking and retail for many years. But now leading companies in various industries are applying similar ideas to create, reward and retain loyal customers through loyalty programs. MSA's expertise in marketing analysis and information technology allows us to provide the following services for loyalty or continuity programs: Forecasting Program Response Program Reports: Tracking, Inventory Management, Fraud Detection Post Program Analysis and Future Program Design Customer and Database Decision Support Systems With MSA's assistance, companies can learn how to efficiently execute a loyalty program, gain insights into future loyalty program design, build a consumer database and perhaps most importantly, enter into an ongoing relationship with the customer. Forecasting Program Response MSA has experience with over 500 programs. We consider program-specific factors such as circulation, media, UPC and/or cash requirements, program duration, as well as market and brand-specific factors to forecast key program elements such as: Total orders/total UPCs redeemed Weekly orders Weekly UPCs per order Individual items ordered in total and by week The forecasting methodologies have been developed from MSA's experience with past programs and include regression models, trend extrapolation and insights from consumer research. Program Reports MSA constantly monitors program performance and provides the following weekly reports: Actual vs. Forecast on All Key Program Elements Summary of Program Performance to Date Available Inventory, Recommended Order Quantity, Aging of Backorders Fraud Detection Reports Every week the forecast is compared to actual. Once the variance exceeds a certain level, a re-forecast is provided. Post Program Analysis MSA matches consumer names and addresses with other data sources (e.g., panel) to understand how the program affects consumer behavior in terms of purchase levels and brand shares, brand loyalty, switching and source of volume. Further program analysis of Responders by Demographics and Geography, provides insight into the reasons for a program's success/failure, how best to design a future program, etc. Decision Support Systems MSA's decision support systems for loyalty program data involve the integration and analysis of consumer response databases with other data sources. MSA provides a variety of data access and analysis systems designed specifically for marketing and sales issues. Our systems expertise includes the following: ORACLE, ESSBASE, SYBASE, Lotus Notes, OLAP and MDDB Tools, UNIX, VAX, Windows NT.