Data Management   Advanced Analytics   Products and Services   Consumer Analyses   Brand Continuity Programs   Brand Loyalty   Demographic Forecasting Models   Direct Marketing   Frequent Shopper   Online Shopper   Panel Analysis   Segmentation   Source of Volume   Consumer Choice Analytics   Forecasting   Market Architecture   Marketing ROI   NaviGATE   Pharma Market Analysis   Pricing and Promotion   Projection Solutions   Retail Analytics   Survey Design   IT Systems and Services   INDUSTRIES SERVED   Beverages   Broadcast and Cable Media   CPG Manufacturing   Distribution and Retail   Education   Gaming   Law Enforcement   Life Sciences   Metals/ Manufacturing   Pharmaceutical   Publishing   Public Sector   Tobacco   Utilities/ Energy   Vending

Brand Choice Modeling MSA's brand choice models maximize strategic marketing decisions by providing insight into consumers' behaviors and attitudes that drive brand choice and loyalty. Response to different marketing tools is evaluated to understand which tools work for which consumers in which environments to achieve the desired brand choice outcome. These valuable models provide marketing with key information on optimal consumer segments, the degree of brand and size loyalty, the effect of price and promotion sensitivity, the impact of direct marketing campaigns and the frequency with which consumers evaluate brand choice decisions. Other factors we can evaluate in the modeling process include: Demographics Attitudes Loyalty Price Consumer and trade promotions Advertising New product introductions Competitive activity Seasonality And more Combination and Multiple Brand Purchasing The complement to competitive brand switching is brands used in combination. We have several techniques for understanding consumer behavior along this dimension. One of our techniques evaluates the number of brands purchased as a measure of brand loyalty. When used in conjunction with other more traditional loyalty measurements, this technique provides tremendous value for those categories which have a heterogeneous mixture of brands.